Recently, Bloomberg revealed that Netflix had partnered with Open AI to develop a new feature, and now users are beginning to experience the innovative technology firsthand.
The enhanced search function on the streaming platform allows subscribers to conduct more precise searches for movies and TV series, going beyond just genres or actor names.
For instance, users can now ask Netflix to display content based on a specific mood. An example provided by Netflix showcases searching for ‘something funny and upbeat’.
Netflix
The new search feature is currently available to Netflix iOS beta users in both the UK and US. Android users may have to wait for the feature to be rolled out more widely, as Netflix has no immediate plans to expand it beyond iOS.
In addition to this exciting development, Netflix has also introduced a redesign to its TV interface, featuring larger tiles, top-of-screen shortcuts, and more responsive content labels like ‘Number 1 in TV Shows’. Genres have been relocated to the Search tab, requiring users to navigate beyond the home page to access them.
In the upcoming weeks, Netflix will be testing a vertical feed similar to TikTok on mobile devices, aiming to help users discover new shows and movies. Viewers can witness all these new features in action below:
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This article was originally published on our affiliate site M3 in Swedish and has been translated and adapted for our readers.
