Apple TV+ has been known for its affordability compared to competitors like Netflix and Disney+, but those days are now coming to an end. The streaming service is increasing its monthly subscription price from $9.99 to $12.99 for new US customers, with existing users set to see the hike within 30 days of their next billing cycle. This marks a $3 increase from the previous cost.
While some parts of the Apple TV+ website still display the old price, the new rate is already in effect in key areas. This price adjustment follows a previous increase in October 2023 when the monthly subscription went from $6.99 to $9.99.
Apple TV+ offers a wide range of content, including Apple Originals spanning various genres like drama, sci-fi, comedy, and live sports, all without ads. The recent price change only affects standalone monthly subscriptions, leaving annual subscriptions and Apple One bundles unaffected.
In the UK, Apple TV+ subscribers are also facing a price increase, with the monthly subscription fee rising from £8.99 to £9.99. Existing customers will have 30 days from their next renewal date before the new prices take effect.
Some popular shows on Apple TV+ include Severance, Slow Horses, Ted Lasso, and Silo. The platform continues to offer free trials, and news has recently surfaced about the upcoming third season of Severance, generating excitement among viewers.
Overall, Apple TV+ subscribers in both the US and the UK can expect to pay more for their monthly subscriptions, signaling the end of the service’s lower pricing era. Despite the price hike, the platform’s diverse content offerings and popular shows remain a draw for subscribers looking for quality entertainment options.
