If you are the proud owner of a Samsung TV released this year and reside in the United States, there is exciting news for you.
This week, Samsung, the renowned Korean technology company, has initiated the rollout of a significant update for its voice assistant, Bixby, specifically tailored for its latest TV models.
Prior to this update, Bixby’s capabilities were restricted to basic tasks like launching apps, adjusting volume settings, and searching for TV shows and movies.
The enhancements to Bixby in 2025 bring about faster navigation, integration with Samsung’s smart home ecosystem, and a more conversational language support, offering a more seamless user experience.
Enhanced Click to Search Feature
While many are familiar with Android’s Circle to Search AI feature, Samsung has introduced its own version specifically for its TV lineup. With the Click to Search feature, users can now inquire about any object or information seen on the TV screen by simply clicking on it.
Moreover, the updated Bixby now allows users to utilize voice commands for Click to Search functionality. For instance, users can ask Bixby about actors, shows, recipes, or movie recommendations, with the TV promptly providing answers on the screen.
Samsung
Voice-Controlled Smart Home Devices
If you have Samsung SmartThings-enabled appliances, you can now seamlessly control them using voice commands through your Samsung TV. Commands like “Turn off the oven now” or “Set the air conditioner to 25 degrees” are fully supported.
Samsung has addressed privacy concerns by ensuring that voice data is not stored on TV servers and highlighting the robust data protection provided by its security program, Samsung Knox.
Natural Conversations with Your TV
Accessing Bixby Answers has been made simpler and quicker, allowing users to interact with their TV using voice commands or by pressing the microphone button instead of navigating through menus.
Bixby now comprehends a wider range of questions and commands, enabling users to ask for things like “chill playlists for a rainy day” or trivia like the height of Mount Everest, with answers displayed directly on the screen.
Availability of the Samsung TV Bixby Upgrade
The Bixby update started rolling out in the US on August 4th for Samsung TVs from 2025, including Neo QLED, OLED, The Frame, and QLED models. While there is no specific launch date for UK users, Samsung assures a phased global rollout to minimize waiting times.
Stay tuned for more tech updates and explore the latest Roku enhancements available in the US.
