Choosing the color of your device could impact your savings this Black Friday more than you realize. While many deals may seem similar across different color options, there is a noticeable trend this year that could lead to bigger discounts. In the past, black devices have often been priced lower than their more vibrant counterparts, including phones, tablets, and smartwatches.
For example, during Black Friday 2024, the Pixel 8 in Obsidian (black) was available for nearly £60 less than the Rose and Hazel versions on Amazon. These discounted devices were in ‘Like new’ condition as part of Amazon Resale, complete with original packaging and warranty.
Several brand-new phones were also offered at reduced prices in black variants. The black Pixel 8a was £15 cheaper than other colors, while Xiaomi’s Redmi A3 in Midnight Black cost 90p less than Star Blue and almost £20 less than Forest Green.
Amazon seems to frequently offer better deals on black devices, but it’s recommended to check various retailers for discounts. In 2025, the Google Pixel 9a is slightly cheaper in black on Amazon compared to other colors.
Whether this pricing strategy is intentional or simply a coincidence, it’s worth exploring different color options before making a purchase. You can always personalize your device with a colorful case if black seems too plain.
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