Brotman served as Starbucks’ chief digital officer and later co-CEO of J.Crew, while Sack is a founder, investor, and advisor to tech leaders. Together, they operate Forum3, a Seattle-based company assisting brands with customer loyalty and engagement.
Their book, “AI First: The Playbook for a Future-Proof Business and Brand,” features interviews with industry experts like Bill Gates, Sam Altman, Reid Hoffman, and Ethan Mollick, along with insights from companies and leaders who have leveraged AI successfully.
In the podcast, they discuss how executive engagement is crucial for AI adoption, the benefits of formalizing AI efforts with dedicated teams, the need to view AI as evolving intelligence, the importance of making AI adoption fun and experimental, and the rapid pace of AI transformation in marketing.
For more insights and practical advice on implementing AI in your business, check out “AI First: The Playbook for a Future-Proof Business and Brand” by Adam Brotman and Andy Sack, published by Harvard Business Review Press.
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