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Silicon Flash > Blog > Business > AI Innovations: Startup Leaders Discuss Top Use Cases and Human Advantages
Business

AI Innovations: Startup Leaders Discuss Top Use Cases and Human Advantages

Published September 6, 2025 By Juwan Chacko
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… The AI is helping me generate new ideas faster than I ever could on my own. It’s a great tool for creativity and innovation.”

Do you feel pressure from investors or customers to look more AI than you really are?

“Absolutely. Investors are definitely looking for companies that are leveraging AI in their products and services. They want to see that you’re at the cutting edge of technology and innovation. Customers, on the other hand, just want solutions that work. They don’t necessarily care if it’s AI or not, as long as it solves their problem. But there is definitely a push to appear more AI-centric in the market.”

What’s something you as a human still provide to your company that AI doesn’t?

“I think the human touch is irreplaceable. Building relationships with clients, understanding their needs and emotions, providing personalized experiences – these are all things that AI can’t do as well as humans. Empathy, intuition, and creativity are all human qualities that are essential in business. AI can assist and augment our abilities, but it can’t replace the human element.”

Rebekah and Luke Arrigoni, co-founders of Loti

Loti co-founders Rebekah and Luke Arrigoni. (GeekWire Photo / Kurt Schlosser)

Loti is a Seattle-based startup that is developing an AI-driven platform to help couples plan and prioritize their finances together.

What’s your favorite AI use case right now?

“We’re actually using AI to help couples have more productive conversations about money. It’s a sensitive topic, and emotions can run high. Our platform uses AI to analyze spending habits, financial goals, and communication styles to provide personalized insights and recommendations. It’s really helping couples improve their financial literacy and communication.”

Do you feel pressure from investors or customers to look more AI than you really are?

“Investors definitely want to see that we’re leveraging AI in a meaningful way. They see the potential for technology to disrupt traditional financial planning and counseling. Customers, on the other hand, just want a tool that helps them manage their finances better. They don’t necessarily care about the AI behind it, as long as it works. But there is a certain level of expectation in the market that AI is driving innovation.”

What’s something you as humans still provide to your company that AI doesn’t?

“We bring empathy and understanding to the table. Money is a deeply personal and emotional topic, and sometimes people just need someone to listen and empathize with their situation. AI can provide data-driven insights and recommendations, but it can’t replace the human connection. We’re able to build trust and rapport with our users in a way that AI can’t.”

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Alejandro Castellano, CEO of Caddi

Alejandro Castellano, CEO of Caddi. (GeekWire Photo / Kurt Schlosser)

Caddi is a Seattle-based startup that is developing an AI-powered platform to help companies manage their customer relationships and communications more effectively.

What’s your favorite AI use case right now?

“We’re using AI to help companies personalize their customer interactions. By analyzing customer data and behavior, we’re able to tailor marketing messages, product recommendations, and customer service interactions to each individual. It’s really helping companies improve customer satisfaction and loyalty.”

Do you feel pressure from investors or customers to look more AI than you really are?

“There’s definitely a lot of hype around AI right now, and investors want to see that we’re at the forefront of that technology. Customers, on the other hand, just want solutions that work. They don’t necessarily care if it’s AI or not, as long as it delivers results. But there is pressure in the market to appear more AI-centric, especially for startups looking to attract funding.”

What’s something you as a human still provide to your company that AI doesn’t?

“I think the human touch is crucial in customer relationships. Building trust, understanding needs, and providing personalized experiences are all things that humans excel at. AI can assist with data analysis and automation, but it can’t replace the emotional intelligence and empathy that humans bring to the table. We’re able to connect with customers on a deeper level and build lasting relationships that AI can’t replicate.”

In my daily routine, I arrive at the office and engage in discussions with engineers to find solutions, serving as a valuable thinking partner. This collaboration is essential for problem-solving and innovation within the company.

Are you facing pressure from investors or customers to appear more AI-driven than you actually are?

When it comes to explaining AI concepts to our customers, there is no pressure to appear more advanced than we are. However, investors may show interest in leveraging AI for certain business aspects, such as marketing. Nevertheless, this pressure has not been overwhelming for us.

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What unique qualities do you believe humans offer to your company that AI cannot replicate?

I believe that the human touch of energy, emotions, and passion that we bring to the workplace is irreplaceable. Motivating teammates, navigating challenges, and fostering a collaborative environment are aspects where human intervention is essential. These qualities contribute to the unique value that humans bring to the table.

Luke Arrigoni and Rebekah Arrigoni, co-founders of Loti

Loti CEO Luke Arrigoni, left, and Rebekah Arrigoni, head of partnerships. (GeekWire Photo / Kurt Schlosser)

Loti, a Seattle-based startup, focuses on safeguarding the digital identities of celebrities, politicians, and other prominent figures in an era dominated by deepfakes and intellectual property rights concerns.

What AI application excites you the most currently?

Our development of over 40 unique machine learning models has empowered us to conduct facial and voice recognition across online platforms, detecting and removing unauthorized media content. This level of precision surpasses conventional methods like reverse image searches, showcasing the significance of AI in our operations.

Do you sense any pressure from stakeholders to exaggerate your AI capabilities?

While there is a trend in the industry to emphasize AI capabilities for fundraising purposes, we prioritize highlighting the fundamental values and problem-solving aspects of our business. AI serves as a valuable tool, but our focus remains on addressing genuine needs and delivering practical solutions.

What human attribute do you believe is indispensable to your company in contrast to AI?

Human oversight and the ability to make ethical judgments are crucial elements that AI cannot replicate. The capacity to evaluate the societal impact and ethical implications of technological solutions is a uniquely human trait that plays a vital role in guiding our business decisions.

Alejandro Castellano, CEO of Caddi

Caddi CEO CEO Alejandro Castellano. (GeekWire Photo / Kurt Schlosser)

Caddi, based in Seattle, leverages generative AI to automate various business tasks such as customer onboarding, email management, and document organization.

Which AI application do you find most compelling at the moment?

Utilizing AI tools for coding, email drafting, and customer interactions has significantly streamlined our operational efficiency. These AI applications enable us to prepare for meetings, manage communications, and enhance productivity in various aspects of our business.

Are you under pressure from stakeholders to overemphasize your AI capabilities?

While there is a general expectation for companies to showcase their AI capabilities, we acknowledge the importance of the non-AI components that support our platform. The infrastructure, user interaction, and validation processes are equally crucial for our operations, emphasizing a holistic approach beyond AI.

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What human quality do you believe is indispensable to your company in contrast to AI?

The ability to navigate uncharted territories and make innovative decisions that go beyond existing data patterns is a unique human attribute. Startups require creative problem-solving, user empathy, and adaptability, elements that AI may enhance but cannot fully replicate.

Title: The Art of Japanese Tea Ceremonies

Japanese tea ceremonies, also known as “chanoyu” or “sado,” are a traditional ritualistic practice that holds deep cultural significance in Japan. Originating in the late 8th century, these ceremonies have evolved over time to become a refined art form that embodies harmony, respect, purity, and tranquility.

The tea ceremony typically takes place in a specially designed room called a “chashitsu,” which is decorated with tatami mats, calligraphy scrolls, and traditional tea utensils. The host, known as the “chasho,” carefully prepares and serves matcha, a powdered green tea, to the guests in a precise and choreographed manner.

The process of making matcha involves meticulous attention to detail, from measuring the tea powder and hot water to whisking it into a frothy consistency. Each step is performed with grace and mindfulness, reflecting the principles of mindfulness and respect that are integral to the tea ceremony.

In addition to the preparation of the tea, the ceremony also involves the appreciation of the aesthetics of the tea utensils, as well as the seasonal decorations in the room. Guests are encouraged to engage in quiet contemplation and appreciate the beauty of nature, as well as the simple pleasures of life.

Participating in a Japanese tea ceremony is not just about enjoying a cup of tea; it is a spiritual and meditative experience that encourages mindfulness, connection, and gratitude. By immersing oneself in the ritual, one can gain a deeper understanding of Japanese culture and philosophy.

Overall, Japanese tea ceremonies are a reflection of the values and traditions of Japanese society, emphasizing the importance of harmony, respect, and mindfulness in all aspects of life. Through the art of tea, one can find inner peace and tranquility, and cultivate a deeper sense of connection with oneself and others.

TAGGED: Advantages, Cases, Discuss, human, innovations, Leaders, startup, Top
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