Hyundai’s electric air taxi venture Supernal has hit a roadblock in its aircraft program, pausing operations following a turbulent period marked by staff reductions and the departure of its CEO and CTO, according to sources familiar with the situation.
The setback comes at a critical juncture for Supernal, which had only recently initiated testing of its technology demonstrator earlier this year. Despite subsequent tests, the company had yet to conduct its first untethered flight before halting operations, with plans originally set for a commercial launch in 2028.
The recent leadership changes saw CEO Jaiwon Shin and CTO David McBride stepping down, as reported by the OC Register, prompting the company to reassess its timeline for the commercial service. While Supernal declined to comment on McBride’s departure, the newly appointed leadership is tasked with determining the way forward for the startup.
Supernal’s challenges unfold against the backdrop of a rapidly evolving electric air taxi industry, where companies like Joby and Lillium are forging ahead with strategic partnerships and developments. Having emerged from the Hyundai Group in 2021, Supernal faced layoffs earlier this year, followed by the closure of its D.C. headquarters, signaling a period of transition for the startup.
David Rottblatt has assumed the role of Interim COO, overseeing business operations during this transition phase. With Hyundai Group planning to appoint new leadership to drive Urban Air Mobility solutions forward, the organization is poised for growth in its next phase.
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The delay in Supernal’s flight program marks a departure from the former CEO’s projections, underscoring the challenges faced by the startup in realizing its vision. With a similar scenario unfolding in Hyundai’s autonomous vehicle venture Motional in recent years, the company is navigating a period of transformation to align with evolving market demands.
