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Silicon Flash > Blog > Business > Revolutionizing Virtualized Workloads: A Collaboration between Nutanix and Pure Storage
Business

Revolutionizing Virtualized Workloads: A Collaboration between Nutanix and Pure Storage

Published September 24, 2025 By Juwan Chacko
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Revolutionizing Virtualized Workloads: A Collaboration between Nutanix and Pure Storage
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Recent consolidations in the market have resulted in a notable increase in virtual workload expenses. Analysts predict that by 2028, 70% of large-scale businesses will migrate 50% of their workloads due to cost concerns. This shift is driven by the collaboration between Pure Storage and Nutanix, who have introduced a new solution for mission-critical workloads. This integrated solution aims to lower costs, enhance performance, and provide customers with more options.

In partnership with Pure Storage, Nutanix has developed a new, integrated solution for mission-critical workloads that offers reduced costs, improved choice, and enhanced performance.

According to Ketan Shah, vice president of products at Nutanix, the shift towards this new solution is driven by dissatisfaction with existing virtualization solutions and high costs. Customers are now seeking alternatives and looking for hypervisor options like Nutanix AHV, which is supported by Pure Storage. This collaboration allows customers to transition seamlessly.

Enterprises are also focusing on simplifying their IT infrastructure and streamlining deployments. Brandon Jackson, a solution architect team lead for Nutanix at CDW, highlights the importance of reducing complexity and ensuring compatibility to meet the evolving needs of businesses.

Source: filadendron / getty images

See also  European Union Slaps Google with $3.5B Fine for Adtech 'Abuse'
TAGGED: Collaboration, Nutanix, Pure, revolutionizing, Storage, Virtualized, workloads
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