Ford has announced the development of an AI assistant set to launch in the company’s smartphone app before expanding to its vehicles by 2027. The new assistant, hosted by Google Cloud, will offer deep access to vehicle-specific information, allowing owners to ask a range of questions from general to specific. Alongside this, Ford teased a more affordable and advanced version of its BlueCruise driver assistance system, aiming for eyes-off driving capabilities by 2028.
Wednesday’s announcement from Ford at the 2026 Consumer Electronics Show marked a significant shift for major automakers at CES, with Ford choosing a speaker session over a flashy keynote event to discuss their latest innovations in technology and humanity.
The AI assistant will first roll out on Ford’s revamped app in early 2026 before being integrated into vehicles in 2027. While details on the in-car experience are scarce, Ford’s move follows tech-forward automakers like Rivian and Tesla, hinting at a seamless digital integration for users.
Ford’s next-generation BlueCruise system, set to debut in 2027, promises 30% cost savings and eyes-off driving capabilities by 2028. The system aims to offer “point-to-point autonomy,” similar to Tesla’s Full Self-Driving software, requiring drivers to remain vigilant behind the wheel.
