Nothing, a tech hardware company backed by Tiger Global, is set to launch its inaugural retail outlet in India, marking its largest market presence. The store, situated in Bengaluru, will cater to a significant portion of Nothing’s Indian customer base, offering a diverse range of products and projects for enthusiasts to explore.
The newly established two-story location will serve as a showcase for Nothing’s latest innovations, providing customers with the opportunity to purchase hardware products and exclusive merchandise. Additionally, patrons can avail themselves of personalized services for select items within the store.
Carl Pei, co-founder and CEO of Nothing, shared insights into the store’s concept, emphasizing a fun and immersive experience inspired by the brand’s ethos. The space will incorporate elements reminiscent of a factory environment, showcasing the production and testing processes behind the company’s products.
The store will feature offerings from both Nothing and CMF, the budget-friendly brand launched as a separate entity last year. With CMF headquartered in India and operating in collaboration with local ODM Optiemus, the brands cater to distinct market segments with varying price points and product portfolios.
India has emerged as a key market for Nothing, with significant market share in the smartphone segment and notable growth in shipments. As the brand expands its retail presence globally, plans are underway for additional stores in Tokyo and New York, following the success of its flagship store in London.
In a competitive landscape, where brands like Apple are also enhancing their retail footprint in India, Nothing’s strategic approach aims to offer a unique and tailored shopping experience for tech enthusiasts. The company’s recent Series C funding round, led by prominent investors, underscores its growth trajectory and commitment to innovation in the hardware industry.
