In the ever-evolving landscape of managed service providers (MSPs), automation has become a key strategy to meet rising client expectations and combat growing price pressures. At NerdioCon 2025 in La Quinta, California, Jeremy Wallace, principal cloud architect at Safari Micro, discussed how automation tools like Nerdio are revolutionizing the way MSPs operate in Azure environments.
As clients become increasingly price-conscious, MSPs are facing stiff competition to provide superior services at competitive rates. To stay ahead, MSPs like Safari Micro are leveraging automation to streamline processes, reduce costs, and deliver value to clients. Wallace emphasizes the importance of proper planning and architecture when implementing automation to avoid costly pitfalls down the line.
One of the most time-consuming tasks for MSPs is client onboarding, making it a prime candidate for automation. By automating the onboarding process, MSPs can onboard clients faster, reduce the workload on senior engineers, and ultimately drive cost savings. Nerdio has emerged as a game-changer for MSPs managing Microsoft Azure environments, simplifying complex tasks and enabling seamless deployment of services.
For MSPs embarking on their automation journey with Nerdio, focusing on Azure services is a quick win. Nerdio’s user-friendly interface and robust training program make it easy for MSPs to onboard clients to the cloud efficiently. As automation tools like Nerdio continue to evolve, the role of engineers within MSPs is shifting towards overseeing automated processes and providing strategic guidance.
Looking ahead, Microsoft’s cloud ecosystem is poised to embrace AI as a central focus, with initiatives like Co-pilot leading the charge. MSPs should explore underutilized Azure services like Azure Local, which offer a hybrid cloud approach to meet diverse client needs. However, MSPs must avoid common mistakes such as overlooking proper architecture and planning when implementing automation tools.
The future of MSPs holds exciting possibilities as technology continues to advance rapidly. Embracing new technologies like AI and automation will drive innovation and transformation within the industry. While roles within MSPs may evolve, adaptability and a willingness to embrace change will be crucial for success in the years to come.
