Swivel, formerly PilotDesk, recently announced that it has raised $5.8M in Series A funding.

The funding round was led by Tribeca Venture Partners and Ardent Venture Partners, with additional participation from Roster Capital and AperiamVentures.

This NYC-based company plans to utilize the investment to expand its team and enhance product development. The focus will be on advancing AI-driven orchestration, unified analytics, and integrating with various advertising platforms such as ad servers, DSPs, SSPs, and OMS platforms.

Co-founded by Joe Hirsch, Matt Dearborn, and Rich Lin, Swivel offers a no-code automation platform powered by AI and machine learning. This platform aims to streamline advertising operations, allowing teams to concentrate on strategic growth and performance rather than tedious tasks. The ultimate goal is to boost revenue for sellers and optimize media efficiency for buyers, all without the need for increased complexity or headcount.

The company’s leadership team includes President Frans Vermeulen, who brings a wealth of experience from companies like TransUnion, TruOptik, and FreeWheel, as well as CTO Geir Magnusson Jr., a veteran of AppNexus, fuboTV, and SourcePoint.

Conclusion

Swivel’s successful funding round signifies a significant milestone for the company as it continues to revolutionize advertising operations through innovative AI technology. With a strong leadership team and a clear focus on product development, Swivel is poised for continued growth and success in the future.

Original article published on FinSMEs on 30/04/2025.