Sett Raises $15M in Series A Funding for Agentic AI Platform
Sett, a company based in Tel Aviv, Israel, has secured $15 million in Series A funding for its Agentic AI platform targeted at mobile gaming studios.
The funding round was led by Bessemer Venture Partners, with participation from Saga VC, F2 Venture Capital, Vgames, and Akin Babayigit (Arcadia Gaming Advisors, Tripledot).
This latest funding round follows a $12 million seed round that included support from F2 Venture Capital, Bessemer, and various gaming industry leaders as angel investors, bringing Sett’s total funding to $27 million.
The company plans to use this investment to double its team by the end of 2025, with a focus on hiring top AI and engineering talent in Israel.
About Sett
Founded in 2022 by Amit Carmi (CEO) and Yoni Blumenfeld (CTO), Sett offers an Agentic AI platform that enables mobile gaming studios to create data-driven marketing and in-game content at scale. Their AI technology is trained on live campaign data, competitor activity, and consumer trends to produce optimized creative assets for performance and return on investment.
This includes high-performing video ads for user acquisition, personalized mini-games, and in-game assets. Sett works with well-known gaming studios such as Playtika, SuperPlay, Candivore, and Cyplay.
For more information, visit Sett’s website.
FinSMEs
08/05/2025
