Recurly, a leading subscription management platform based in San Francisco, CA, has recently made strategic acquisitions of Prive and Redfast.
The financial details of these acquisitions have not been disclosed to the public.
By incorporating Prive and Redfast into its suite of offerings, Recurly aims to enhance its subscription management capabilities, including billing integration, payment processing, analytics, real-time subscriber engagement, and ecommerce subscription management services.
This new integrated solution, known as Recurly Commerce, is designed to provide advanced subscription automation, pricing optimization, and revenue maximization for businesses operating in the B2C and physical goods subscription space. Notable brands that will benefit from this enhanced platform include Coterie, Public Goods, GEM, Kudos, and many others.
Prive specializes in physical goods subscriptions specifically tailored for Shopify merchants.
Redfast, led by CEO Rajeev Raman and headquartered in Cupertino, CA, offers a no-code platform that enables business teams to deliver targeted in-app prompts to enhance conversion rates, improve customer retention, drive upsells, and facilitate content and feature discovery.
Under the leadership of CEO Joe Rohrlich, Recurly has established itself as a trusted provider of subscription management and billing solutions utilized by a diverse range of brands in industries such as digital media, streaming, ecommerce, publishing, SaaS, education, consumer goods, and professional services. Some of the notable enterprises that rely on Recurly’s services include Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social.
In addition to its headquarters in San Francisco, Recurly also operates offices in Broomfield, CO, Medellin, and London, UK.
FinSMEs
10/05/2025
