Rehlko Unveils New Visual Identity
Rehlko, formerly known as Kohler Energy, has recently revealed a fresh visual identity that signifies a significant milestone in its journey as a top provider of sustainable energy solutions. The rebranding showcases a modern colour scheme of Rehlko Light Gray and Rehlko New Energy Blue, reflecting the company’s commitment to innovation and forward-thinking vision.
Transitioning from Kohler Energy to Rehlko
The transformation to Rehlko comes after Platinum Equity’s acquisition of Kohler Energy, establishing Rehlko as an independent entity in May 2024. The new name, an anagram of ‘Kohler,’ embodies the company’s values of reliability, reinvention, and resilience that have been at the core of its legacy for over a century.
Looking Towards the Future
Hervé Prigent, Vice President of Marketing Power Systems at Rehlko, emphasizes that the new brand identity is more than just a visual change. It represents the company’s journey towards leading the global market in energy resilience. The updated colours and design elements lay the foundation for future innovations and progress.
Transitioning Product Lines
Rehlko’s product lines, which include industrial generators, enclosures, and mobile units, will gradually adopt the new branding in the upcoming months, with full implementation expected by the end of 2025. The updated design focuses on durability and a professional aesthetic that seamlessly fits into various environments, maintaining the high standards customers have come to expect.
Partnership with WB Power Services Ltd
As Europe’s premier distributor of Rehlko generators, WB Power Services Ltd (WBPS) continues to offer a wide range of high-performance generators, supporting critical sectors like healthcare, education, construction, and data centers. Andy Wilmott, CEO of the Wilmott Group and Managing Director of WBPS, highlights the significance of Rehlko’s rebranding in delivering innovative energy solutions and strengthening their partnership to meet customer demands.
For more insights into Rehlko’s new brand identity and product offerings, interested individuals can visit www.rehlko.com or www.wbpsltd.co.uk.
