Samsung Unpacked 2025: In summary
- Last event was in January for Galaxy S25 phones
- Next event is expected in July, possibly on the 13th
- Highly-likely to launch new Galaxy Z Fold, Z Flip, and Galaxy Watch devices
Samsung Unpacked launch events are a big deal, bringing with them plenty of Galaxy-related news, and importantly, new devices from phones to tablets to smartwatches.
It’s been a little while since the last Unpacked event in January for the Galaxy S25 series, but that means another one is likely to happen in the near future.
Here’s what we know about the next Samsung Unpacked 2025 launch event, including a possible date as well as what we expect to see (and not see) launch.
When is the next Samsung Unpacked launch event?
It’s widely expected that Samsung will hold the next Unpacked event in July, with both ‘early’ and ‘mid’ July touted as possible windows.
Another detail generally agreed on is that the occasion will take place in New York.
We may even have a specific date, which is 13 July. This is when Samsung has a selection of Galaxy Health events taking place in New York City, which could just be a coincidence.
Nevertheless, July seems almost certain as there was an Unpacked event in July 2024, which took place in Paris for the Galaxy Z Fold 6 and other devices.
Samsung hasn’t officially announced the date yet, so we’ll update this as soon as we hear it from the horse’s mouth.
Here’s when Samsung normally holds Unpacked events:
- January: For Galaxy S flagship phones
- July: For Galaxy Z phones and Galaxy Watch smartwatches
- September: For Galaxy Tab tablets
What will Samsung launch at the next Unpacked?
Fans will be pleased to hear it is shaping up to be a bumper launch event for new Galaxy phones and smartwatches.
Countless rumours suggest that Samsung will be launching a number of gadgets at the July Unpacked, quite possibly six or even more.
Galaxy Z Fold 7
Luke Baker
The headline device at Unpacked will almost certainly be the Galaxy Z Fold 7, Samsung’s new flagship book-style foldable phone.
It, of course, follows on from the Galaxy Z Fold 6 and is set to feature improvements in primarily AI, cameras and the cover screen.
Confusingly, Samsung has teased the device with the ‘Ultra’ branding found on the likes of the Galaxy S25 Ultra, but it’s now thought Samsung won’t be using this in the model name.
Galaxy Z Flip 7/Flip FE

Dominik Tomaszewski / Foundry
There are two new Z Flip phones expected, with the latest Samsung has to offer for clamshell-style foldables.
The Galaxy Flip 7 is the flagship model set to arrive with bigger screens inside and out, while the Flip FE is the first ‘fan edition’ foldable from Samsung and will likely offer a similar set of specs and features to the Galaxy Z Flip 6 at a cheaper price than the Flip 7.
Galaxy Watch 8 series

Jon Mundy / Foundry
New flagship wearables in summer is a common theme for Samsung and there are two Galaxy Watch 8 models expected.
The regular Galaxy Watch 8 as well as the Galaxy Watch 8 Classic, which is the first Classic model since the Galaxy Watch 6 Classic, because Samsung likes to refresh this on a two-year cycle.
Both are expected to get ‘squircle’ design language inspired by the original Galaxy Watch Ultra.
Galaxy Watch Ultra 2

Mike Sawh
This leads us nicely on to the Galaxy Watch Ultra 2, or possibly the Galaxy Watch Ultra 2025 if Samsung decides to use the year instead.
It was thought that Samsung might wait longer than a year to refresh this smartwatch, but it’s looking likely that it will make an appearance at Unpacked in July.
Rumours have been ramping up, including a leaked image of the device. However, if true, it looks exactly like the Galaxy Watch Ultra but in a blue colourway so Samsung better have some less obvious upgrades somewhere.

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