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Silicon Flash > Blog > Business > Breaking Boundaries: The Thiel-backed Venture Embracing Doping in Sports
Business

Breaking Boundaries: The Thiel-backed Venture Embracing Doping in Sports

Published October 15, 2025 By Juwan Chacko
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Breaking Boundaries: The Thiel-backed Venture Embracing Doping in Sports
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Enhanced Games, supported by Peter Thiel and Donald Trump Jr.’s 1789 Capital, is set to revolutionize the Olympics by introducing a competition where athletes are allowed to use performance-enhancing drugs. Scheduled to kick off in Las Vegas in May 2026, the games offer lucrative $1 million rewards for breaking world records and follow a business model similar to Red Bull’s, leveraging the event as a promotional platform for future enhancement products.

Today on TechCrunch’s Equity podcast, Rebecca Bellan interviewed Aron D’Souza, the co-founder and president of Enhanced Games. They delved into the realm of enhancement, the significance of longevity-focused development, and the individuals involved in this groundbreaking initiative.

To stay updated with Equity, subscribe on Apple Podcasts, Overcast, Spotify, and various other platforms. Follow Equity on Twitter and Threads at @EquityPod to keep up with the latest updates.

See also  Embracing the Air Fryer: A Culinary Game Changer
TAGGED: Boundaries, Breaking, Doping, Embracing, Sports, Thielbacked, venture
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