The division responsible for data centers at LFB Group has recently undergone a transformation, rebranding itself as ‘Apx’. This strategic decision was made to meet the growing demands for complexity, speed, and performance within the industry.
As the need for data centers continues to rise due to the increasing prevalence of AI workloads and higher rack densities, the importance of cooling systems is evolving from a secondary concern to a primary focus.
Apx, which originated from the specialized data center team at LFB Group, emphasizes the importance of flexibility and collaboration across the entire design, development, and delivery process for achieving success.
The rebranding of Apx marks a new chapter after more than two decades of supporting server rooms and data center operations across Europe. The company’s current emphasis lies in integrating agility and collaboration into cooling solutions, with co-engineering and pre-commissioning serving as key elements of their strategy, supported by advanced facilities in Lyon, France.
Apx’s multiple sites in Genas, Mions, Longvic, and Burgos contribute to its unique position in the market, offering a fully integrated, multi-site production and validation network in Europe. This setup enables the team to address critical projects effectively, thanks to its precision manufacturing, automated testing, and climate validation capabilities.
While pre-commissioning and early validation have always been essential aspects of the business, Matt Evans, the CEO of Apx Data Centre Solutions, emphasizes their increasing importance. He highlights the need to stay ahead of demand and the significance of collaboration in today’s fast-paced environment.
Matt stresses the necessity of proving performance early on, stating that it has been a fundamental principle of the company since its inception. By prioritizing engineering, validating performance upfront, and eliminating uncertainties before components reach their destination, Apx provides operators with the time and confidence to meet demand effectively.
In conclusion, Matt expresses his excitement about the company’s direction towards scalability, capacity, and density. The rebranding to Apx signifies a new chapter for the business, one that they are proud to embark on.
