Zillow has unveiled SkyTour, a new feature that empowers homebuyers to take virtual tours of properties using a 3D, drone-style interface. This cutting-edge technology utilizes Gaussian splatting to transform drone footage into a seamless and interactive experience on Zillow’s mobile app and website.
SkyTour enables buyers to delve into a property’s exterior, from the layout of the lot to the surrounding area. This feature is currently available on select “Showcase” listings that utilize Zillow’s premium media package.
The launch of SkyTour is part of Zillow’s recent product rollout, which includes several other innovative features:
- Offer Insights: This feature provides buyers with simulations of different bid amounts based on Zestimate data and local market trends.
- BuyAbility: Buyers can receive real-time estimates of what they can afford and their likelihood of loan approval.
- Rental cost breakdowns: Listings now include transparent details on move-in and monthly costs for renters.
- Tour itineraries: Buyers and agents can coordinate and track scheduled home visits conveniently in one place.
In 2022, Zillow acquired VRX Media, a real estate marketing company specializing in aerial drone photography and 3D tours. This acquisition has bolstered Zillow’s capabilities in providing immersive and engaging real estate content.
Despite challenges in the housing market and a legal dispute with Compass over listing visibility policies, Zillow’s stock has seen a 10% increase this year. The introduction of innovative features like SkyTour reflects Zillow’s commitment to enhancing the homebuying experience for users.
