The Seattle Seahawks have collaborated with OneCourt, a Seattle-based startup, to offer blind and low-vision fans a novel way to engage with the game this season. This innovative device utilizes generative audio and haptics to convert live gameplay into tactile vibrations, enabling fans to follow the action through touch. In addition to providing real-time feedback, the device syncs with the team’s radio broadcast, ensuring a seamless and immersive experience for users. According to the Seahawks, testers at Lumen Field in Seattle had the opportunity to use these devices during games, including the matchup against the Indianapolis Colts on Dec. 14, as part of the NFL’s accessibility pilot program. Alongside the Jaguars, Vikings, and Falcons, the Seahawks explored the potential of these devices in enhancing the in-stadium experience for fans with disabilities. Feedback from participants will be crucial in shaping future accessibility strategies for the league and individual teams.
The league and the Seahawks are keen on analyzing the feedback received from testers to improve the device’s performance and incorporate valuable insights into their accessibility initiatives. NFL’s Senior Vice President and Chief Diversity and Inclusion Officer, Jonathan Beane, emphasized the importance of inclusive fan experiences, noting the positive response to the OneCourt pilot program. OneCourt, founded by a group of University of Washington graduates, including CEO Jerred Mace, has made significant strides in revolutionizing fan accessibility in sports. Notably, the NBA’s Portland Trail Blazers were the first professional sports team to adopt OneCourt devices at every home game, showcasing a commitment to inclusivity and innovation in the sports industry.
