Summary:
1. Yext launched Yext Scout, an AI search and competitive intelligence agent to enhance brand visibility.
2. Scout provides insights into brand visibility, benchmarks performance against competitors, and offers actionable recommendations.
3. Yext is hosting a webinar on September 24, 2025, to explore the impact of AI on search behavior and how Scout can benefit brands and marketers in EMEA.
Article:
In March, Yext introduced Yext Scout, an innovative AI search and competitive intelligence tool aimed at boosting brand visibility across traditional and AI-driven search platforms. Integrated within the Yext platform, Scout offers valuable insights into a brand’s visibility across various search platforms, compares performance with competitors, and provides actionable recommendations for improvement.
With the rise of AI-driven search platforms like ChatGPT, Google Gemini, Perplexity, and Grok, it has become crucial for brands to adapt and optimize their presence on these emerging channels. Yext Scout bridges this gap by providing comprehensive visibility into a brand’s presence on both AI and traditional search platforms, offering competitive benchmarking insights, and delivering prioritized recommendations to enhance visibility and performance.
To delve deeper into the impact of AI on search behavior and how Yext Scout can empower brands and marketing professionals in EMEA, Yext is organizing a webinar on September 24, 2025. The webinar, titled “Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,” will cover topics such as the reshaping of search behavior by AI, where local businesses show up on AI platforms, insights on local competitors, actionable strategies for improving visibility and performance, and a live Scout demo with vertical-specific use cases.
Marketers, local SEO professionals, and brand managers looking to gain actionable competitive intelligence and stay ahead of shifting discovery trends are encouraged to attend the webinar. By leveraging Yext Scout, brands can enhance their digital presence, improve visibility across AI and local search platforms, and stay competitive in today’s digital landscape. Register now to secure your spot and ensure your brand remains at the forefront of AI-powered discovery.
