In 2023, Tayla Cannon made a life-changing decision to relocate from Australia to the United States in pursuit of a career opportunity in an unfamiliar city. With no family or friends by her side, she embraced this fresh start with open arms, ready to embark on a new chapter in her life.
“Starting anew with no ties holding me back,” Tayla shared with TechCrunch, reflecting on her journey. Battling chronic back pain, Tayla initially delved into the field of physiotherapy, hoping to make a meaningful impact in the lives of others. However, she soon realized that the conventional physiotherapy approach failed to ignite her passion.
Transitioning to interventional cardiology, Tayla continued to feel disillusioned with the traditional rehabilitative model, describing it as reactive, localized, and focused on volume rather than holistic well-being. Amidst her professional pursuits, Tayla found solace in becoming a content creator, advocating for proactive and holistic pain management strategies through her online platform.
Her digital presence quickly gained momentum, attracting over 130,000 followers on Instagram and leading to the establishment of Athletic Rebuild, a company offering rehabilitation and performance coaching for athletes. Furthermore, Tayla is gearing up to launch Rebuildr, a HIPAA-compliant platform designed to assist rehabilitation professionals in establishing and scaling their online businesses.
Contrary to her initial intentions, Tayla unintentionally evolved from a mere content creator to a prominent figure in the digital space, catching the attention of Slow Ventures. The venture capital firm recently injected $1.1 million into Tayla’s venture, recognizing her as one of the pioneering creators supported by Slow Ventures’ Creator Fund.
Reflecting on her unexpected journey, Tayla acknowledged the lack of a concrete plan when she first started sharing her insights online. She emphasized the importance of authenticity and genuine expression in connecting with audiences, attributing her success to staying true to herself.
Navigating the complexities of expanding her brand on social media, Tayla encountered challenges that necessitated a deeper understanding of business strategies and consumer engagement. Recognizing her limitations as a sole proprietor, Tayla made the pivotal decision to delegate tasks and enlist support to scale her endeavors.
Shifting her focus from highlighting deficiencies in the rehabilitation field to offering innovative solutions, Tayla envisioned Rebuildr as a transformative platform promoting proactive and comprehensive care. Slow Ventures’ involvement in her project sparked new possibilities and expanded Tayla’s vision for the future of Rebuildr.
In a landscape dominated by conventional rehab practices, Tayla aims to revolutionize the industry through Rebuildr, transcending geographical and time constraints to deliver high-quality rehabilitation services globally. With a mission to democratize access to premium care, Tayla envisions a future where rehabilitation knows no bounds.
