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Silicon Flash > Blog > Global Market > SuperX: The Rise of a Hero
Global Market

SuperX: The Rise of a Hero

Published November 27, 2025 By Juwan Chacko
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Summary:
1. Mr. Ken Lau has been appointed as the Chief Strategy Officer and Executive Director of SuperX AI Technology Limited.
2. Lau brings three decades of experience in servers, semiconductors, and AI hardware, with a focus on deepening alliances in Asia Pacific and Taiwan.
3. Lau’s extensive background includes previous roles at Intel Corporation and Neuchips, positioning him to strengthen SuperX’s position in the AI infrastructure market.

Article:
SuperX AI Technology Limited (NASDAQ: SUPX) has recently announced the appointment of Mr. Ken Lau as the Chief Strategy Officer (CSO) and Executive Director of the Board. In addition to his role at SuperX, Lau also serves as the Chief Executive Officer (CEO) of SuperX Industries Pte. Ltd., the company’s Singapore subsidiary. This appointment is set to take effect on December 1, 2025.

With over three decades of experience in servers, semiconductors, and AI hardware, Lau’s appointment is aimed at accelerating SuperX’s global AI data center ambitions and enhancing the company’s supply chain. During his time at Intel Corporation, Lau held key leadership roles, including General Manager of Intel Taiwan and Managing Director of Technical Sales for Asia-Pacific. His efforts in bridging Taiwan’s advanced manufacturing capabilities with U.S. chip technologies established the region as a strategic hub for server and data center innovation.

In his new role at SuperX, Lau will be responsible for overseeing operations at SuperX Industries and guiding long-term strategic planning. He will focus on deepening alliances with major OEMs, ODMs, and ecosystem partners in Asia Pacific and Taiwan to scale the mass production and delivery of SuperX’s modular AI data center solutions.

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Lau’s track record at Intel includes leading the strategic relocation of server reference design development to Taiwan, managing a team of specialists, and driving rack-scale server collaborations with major ODMs. He also has experience in AI computation, transformer-based generative AI models, and next-generation AI inference, gained during his tenure as CEO of AI ASIC company Neuchips from 2023 to 2025.

SuperX’s incoming chairman and CEO, Dr. Chenhong Huang, expressed confidence in Lau’s ability to strengthen supply chain integration and enhance the company’s position in the AI infrastructure market. Lau, who holds engineering degrees from the University of Michigan, Ann Arbor, and The Ohio State University, is also a board member of Kerry TJ Logistics (TWSE: 2609).

Overall, Lau’s appointment signals a significant step forward for SuperX AI Technology Limited, as the company looks to leverage his expertise and experience to drive growth and innovation in the AI data center space.

TAGGED: Hero, rise, SuperX
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