AI is revolutionizing the way people plan and enjoy travel, with platforms like Instagram Reels offering personalized content and booking engines creating custom itineraries instantly. However, the increasing role of AI in travel raises concerns about whether it is enhancing freedom or subtly influencing choices.
Fahd Hamidaddin, the Founding CEO of the Saudi Tourism Authority, believes that AI can do both, as discussed in an interview with AI News. He emphasized the transformative impact of AI on travel discovery, personalization, cultural exchange, and ethics, stressing the importance of establishing clear guidelines as technology becomes more involved in the travel experience.
Hamidaddin highlighted the potential of “agentic AI,” where technology not only suggests but also takes action, such as rebooking flights or adjusting itineraries in real time. He emphasized the need for transparency, accountability, and ethical standards to ensure that AI serves travelers while respecting their autonomy and privacy.
