The year 2025 has been a remarkable one for the smartphone industry. Artificial intelligence has been a dominant theme, with major phone manufacturers introducing new AI features. Additionally, the trend towards ultra-thin phones has gained momentum with the launch of the iPhone Air. Noteworthy advancements have also been made in camera technology and battery performance.
However, a truly exceptional phone must excel in various aspects such as design, display, performance, battery life, and software to be considered the best. It’s time for Tech Advisor to announce the best phone of 2025, along with two distinguished runners-up.
Best New Phone of the Year – Winner: Google Pixel 10 Pro XL
Foundry
Google has achieved a significant milestone with the Pixel 10 Pro XL, marking the pinnacle of its Pixel phone series. Offering exceptional build quality, durability, and a sleek design, this phone eliminates the need to compromise on hardware. The 6.8-inch OLED display enhances the viewing experience, while the pill-shaped camera module delivers excellent photography capabilities. With user-friendly AI features, capturing and editing photos is a breeze.
The Pixel 10 Pro XL sets a new standard for smartphones
While not all AI photography features are perfect, many provide valuable tools for enhancing images. The phone boasts strong battery life, reliable charging, and compatibility with magnetic accessories through built-in Qi2 technology. Its top-tier software experience, powered by Android 16 and seven years of updates, further solidifies its position as one of the best flagship phones available.
Despite its high price, the Pixel 10 Pro XL justifies its cost and stands out as the ultimate smartphone choice in 2025.
Discover more about the Google Pixel 10 Pro XL in our in-depth review.
$1149.99
$1,157
Best New Phone of the Year – First Runner-Up: Oppo Find X9 Pro
Luke Baker
The Oppo Find X9 Pro represents Oppo’s finest achievement in smartphone technology, setting a new standard for camera quality and battery performance. With a combination of four lenses, including a 200Mp telephoto lens, this phone delivers exceptional photo quality. The optional teleconverter kit further enhances the telephoto lens, providing an impressive 9.8x optical zoom. The massive 7500mAh battery, featuring silicon-carbon technology, offers unmatched battery life without compromising on size.
Featuring top-tier performance, intuitive software, a stunning 6.78-inch OLED display, and a premium yet durable design, the Find X9 Pro is a standout smartphone and a close contender to the Pixel 10 Pro XL.
Explore the full review of the Oppo Find X9 Pro to learn more.
Best New Phone of the Year – Second Runner-Up: Samsung Galaxy S25 Ultra
Luke Baker
The Samsung Galaxy S25 Ultra may offer incremental upgrades over its predecessor, the S24 Ultra, which won recognition last year. Nevertheless, it remains a top performer among the best smartphones of 2025.
Key features include exceptional performance, a gorgeous 6.9-inch display, and versatile cameras, housed in an attractive and durable design. Setting it apart from others is the integrated S Pen stylus, ideal for digital art and handwritten notes.
While the S25 Ultra is not without flaws and comes at a higher price point compared to the Pixel 10 Pro XL and Find X9 Pro, it remains a productivity powerhouse worth considering.
Find out more about the Samsung Galaxy S25 Ultra in our detailed review.
$949.99
$1051
For a comprehensive list of top smartphone options, check out our guide to the best phones available. Stay tuned for more updates on the best products of 2025, including tablets, wearables, and more.
