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Silicon Flash > Blog > Colocation > XYZ Reality bolsters leadership team for international growth
Colocation

XYZ Reality bolsters leadership team for international growth

Published January 29, 2026 By Juwan Chacko
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XYZ Reality bolsters leadership team for international growth
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XYZ Reality recently announced key changes to its leadership team, appointing Bruno P.S. Rocha as Chief Operating Officer (COO) and Soroosh Keshtgar as Chief Financial Officer (CFO). These appointments signal the company’s strategic move towards international expansion in the coming months.

New Leadership for XYZ Reality

Contents
New Leadership for XYZ RealityMeeting Industry Demand

XYZ Reality has made significant changes to its executive team by welcoming Bruno P.S. Rocha as the new Chief Operating Officer (COO) and Soroosh Keshtgar as the Chief Financial Officer (CFO). This update comes as the company gears up for its next phase of growth on a global scale.

Driving Operational Excellence

As the newly appointed COO, Rocha will play a crucial role in enhancing operational efficiency and aligning teams towards a common goal. His extensive experience in engineering and robotics, gained from previous roles at Palantir and Gecko Robotics, will prove valuable as XYZ Reality expands its market presence and client base.

Financial Expertise for Future Growth

Joining the team as CFO, Keshtgar will focus on fortifying financial systems and processes to support decision-making and pave the way for international expansion. With a background in aerospace engineering and a chartered accountant qualification from PwC, Keshtgar brings a wealth of financial expertise to XYZ Reality.

Strategic Leadership for Global Expansion

These strategic appointments underscore XYZ Reality’s commitment to enhancing its leadership capabilities as it collaborates with major infrastructure owners and scales its operations worldwide. By bolstering operational and financial management, the company aims to ensure consistency in service delivery as it tackles a growing customer base and project portfolio.

See also  The Unfiltered Truth: Navigating Data Center Leadership with Compass CEO Chris Crosby

Meeting Industry Demand

As the demand for data center and mission-critical infrastructure continues to rise, XYZ Reality is realigning its leadership structure and operational focus to meet the evolving needs of its clients. The company’s proactive approach aims to facilitate seamless delivery at scale and address shifting customer requirements effectively.

TAGGED: Bolsters, Growth, International, Leadership, Reality, Team, XYZ
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