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Silicon Flash > Blog > Investments > 90% of Nvidia’s Customers Now Buy This — and It’s Not Graphics Cards
Investments

90% of Nvidia’s Customers Now Buy This — and It’s Not Graphics Cards

Published January 16, 2026 By SiliconFlash Staff
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90% of Nvidia’s Customers Now Buy This — and It’s Not Graphics Cards
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Nvidia (NASDAQ: NVDA) Market Analysis

Nvidia, a dominant player in the data center GPUs market, is strategically expanding into networking products. Recent reports indicate that nearly 90% of customers purchasing Nvidia AI systems also invest in networking gear, showcasing a significant growth opportunity for the company.

In the third quarter of fiscal 2026, Nvidia saw a remarkable 162% year-over-year increase in networking revenue, driven by the demand for ultra-fast networking solutions in large-scale AI data centers. The company’s networking portfolio, including NVLink and Spectrum-X Ethernet switches, is gaining traction among major players like Meta, Microsoft, and Oracle.

AI Networking: A Game-Changer for Nvidia

Contents
Nvidia (NASDAQ: NVDA) Market AnalysisAI Networking: A Game-Changer for NvidiaInvestment Outlook and Future GrowthConclusion: Should You Invest in Nvidia?

Nvidia’s CFO, Colette Kress, revealed at CES 2026 that the networking attach rate has reached close to 90%, indicating the crucial role networking products play in AI system deployments. The unique networking needs of AI data centers, especially for AI training and inference workloads, highlight the significance of high-speed data transfer capabilities, a niche Nvidia is actively addressing.

Nvidia’s foray into the Ethernet switching market has been fruitful, with the company now holding an 11.6% share of the data center Ethernet switch market. The recent introduction of the Rubin platform, featuring advanced Ethernet switches, is poised to further boost Nvidia’s networking revenue in the upcoming years.

Investment Outlook and Future Growth

With the AI networking market projected to expand significantly, from $14.9 billion in 2025 to $46.8 billion by 2029, Nvidia stands to benefit from this lucrative opportunity. Despite potential competition in the AI accelerator market, Nvidia’s networking business serves as a robust growth engine for the company.

See also  Acquisition Alert: Acrisure Expands into Payroll Solutions with $1.1 Billion Purchase of Heartland Payroll from Global Payments

As global capital spending on data centers continues to rise, Nvidia is well-positioned to capitalize on the growing demand for AI infrastructure. While the long-term prospects for AI technology remain promising, investors should closely monitor market dynamics and industry trends to make informed decisions regarding Nvidia stock.

Conclusion: Should You Invest in Nvidia?

Considering Nvidia’s strategic expansion into AI networking and the promising outlook for the AI industry, the stock presents an attractive investment opportunity. However, investors should exercise caution and conduct thorough research before making investment decisions, given the evolving nature of the AI market.

For more insights and expert stock recommendations, explore the latest top 10 list curated by the Motley Fool Stock Advisor team, offering valuable investment opportunities beyond Nvidia.

TAGGED: buy, Cards, Customers, Graphics, Nvidias
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