Forecasted Growth: Hyperscaler Marketplace Sales projected to reach $163B by 2030

New findings from Omdia indicate a significant uptick in enterprise software sales through hyperscaler cloud marketplaces, with projections showing a substantial increase from $30 billion in 2024 to $163 billion by 2030. This surge is fueled by the growing adoption of marketplace procurement and a notable rise in agentic AI sales. The IT industry is witnessing a shift towards hyperscaler marketplaces as a primary avenue for vendors, with a forecasted five-year compound annual growth rate (CAGR) of 29.1% from 2025 to 2030. As enterprises increasingly embrace strategic cloud spending, marketplace transactions facilitated by partners are expected to reach nearly 60% by 2030, contributing to a more holistic customer lifecycle support system. Additionally, foundational software categories such as Infrastructure Software, DevOps, and Business Applications are set to dominate marketplace spending, while the AI and cybersecurity sectors are poised for significant growth, presenting lucrative opportunities for vendors and partner ecosystems. Alastair Edwards, Chief Analyst at Omdia, emphasizes the rapid momentum of hyperscaler marketplaces and the increasing role of agentic AI as a key driver of cloud consumption in the coming years.