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Silicon Flash > Blog > Investments > AppDirect Expands Reach with Acquisition of Broker Online Exchange
Investments

AppDirect Expands Reach with Acquisition of Broker Online Exchange

Published June 3, 2025 By Juwan Chacko
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3 Min Read
AppDirect Expands Reach with Acquisition of Broker Online Exchange
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Original Blog Summary:

  1. AppDirect, a B2B commerce platform provider, acquired Broker Online Exchange, a company specializing in retail energy networks.
  2. The financial details of the acquisition were not disclosed.
  3. The acquisition will allow AppDirect to enhance its partner network’s ability to sell, manage, and optimize services for customers.

    Rewritten Article:

    AppDirect Acquires Broker Online Exchange to Expand B2B Commerce Platform

    AppDirect, a leading provider of B2B commerce solutions based in San Francisco, recently announced its acquisition of Broker Online Exchange (BOX), a New York City company known for its expertise in retail energy networks. The financial terms of the deal have not been publicly disclosed.

    With this strategic acquisition, AppDirect aims to strengthen and broaden its partner network’s capabilities in selling, managing, and optimizing services for their customers. This move is expected to not only enhance the overall offering of the B2B commerce platform but also drive innovation and growth within the industry.

    Understanding Broker Online Exchange (BOX)

    Broker Online Exchange (BOX) specializes in providing a retail energy network that caters to the needs of commercial customer advisors, energy brokers, and referral partners. By offering direct access to energy suppliers and markets, BOX enables its network to access personalized support and flexible payment plans. This unique approach has positioned BOX as a trusted partner in the energy sector.

    About AppDirect

    AppDirect is a renowned B2B subscription commerce platform that serves as a bridge between technology providers, advisors, and businesses, streamlining the process of buying, selling, and managing technology solutions. With over 1,000 providers, 10,000 advisors, and 5 million subscribers in its ecosystem, AppDirect has established itself as a key player in driving innovation and success within the industry.

    Overall, the acquisition of Broker Online Exchange by AppDirect signifies a significant step towards enhancing the capabilities of the B2B commerce platform and fostering growth opportunities for its partner network. This move is expected to have a positive impact on the industry landscape, paving the way for new possibilities and collaborations in the evolving market.

See also  Revolutionizing Data Center Cooling: Apollo's Acquisition of Majority Stake in Kelvion
TAGGED: acquisition, AppDirect, Broker, Exchange, expands, online, Reach
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