Summary:
- Thesis* acquires Lolli to expand Bitcoin ecosystem and enhance consumer experiences.
- Matt Luongo, CEO of Thesis*, will lead Lolli into its next phase of growth.
- Lolli’s roadmap includes upgraded features, global expansion, and partnerships with Fold.
Article:
In a strategic move to boost mainstream Bitcoin adoption and establish a circular Bitcoin economy, Thesis, a prominent venture studio behind successful Bitcoin-native projects like Fold, Mezo, and tBTC, has acquired Lolli, a leading Bitcoin rewards platform. This acquisition aims to enhance consumer experiences through expanded rewards, faster payouts, and innovative partnerships. Matt Luongo, the CEO of Thesis and co-founder of Fold, will now lead Lolli towards its next phase of growth, leveraging his proven vision and operational excellence in the Bitcoin space.
Under Luongo’s leadership, Lolli is set to undergo significant user-focused improvements. These include upgrading popular features like the Arcade and Daily Stack, preparing for global expansion to make Bitcoin accessible worldwide, and forming new partnerships with companies like Fold to offer more earning opportunities to users globally. Additionally, Lolli will introduce a new system for simplified, instant reward payouts and enhanced options for redeeming earnings, addressing the community’s most requested features.
The acquisition aims to strengthen collaboration within the Thesis portfolio, bridging the gap between using Bitcoin and earning on it. By integrating Lolli’s rewards with Fold’s capabilities and the broader Thesis ecosystem, users can expect shared innovations, such as an expanded "Lolli Market" with more brands, higher cashback rates, and global accessibility. This integration will provide seamless opportunities to earn and spend Bitcoin in everyday life, facilitating practical, accessible, and rewarding Bitcoin experiences worldwide.
To support these ambitious enhancements, Thesis will undertake essential infrastructure upgrades, ensuring a more robust and scalable system for Lolli. Since its inception in 2018, Lolli has rewarded over 600,000 users with more than $20 million in Bitcoin through various activities. This acquisition solidifies a powerful alliance committed to expanding Bitcoin adoption and delivering innovative experiences to users globally.
Lolli, founded in 2018, was the first Bitcoin rewards application allowing users to earn Bitcoin and cashback while shopping at top stores and playing mobile games. Thesis, on the other hand, is a venture studio dedicated to building on Bitcoin, empowering individuals and communities through market-leading products like Fold, Mezo, and tBTC. With this acquisition, Thesis and Lolli aim to accelerate global Bitcoin adoption and make Bitcoin more accessible to everyone.
