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Silicon Flash > Blog > Business > BMW, Our Relationship is Over: Why I’m Breaking Up with You
Business

BMW, Our Relationship is Over: Why I’m Breaking Up with You

Published September 2, 2025 By Juwan Chacko
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BMW, Our Relationship is Over: Why I’m Breaking Up with You
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Let me start by saying that cars have never been my passion. From driving a hand-me-down Volvo with floorboard holes to practical vehicles like a VW Golf and Mazda SUV, my automotive journey has been more about function than flair. That is until I decided to lease a BMW i4 electric car.

What caught my eye about the i4 was its subtle design that sets it apart from the futuristic look of other electric cars. The range of colors, including the charming “Brooklyn Gray,” added a touch of delight that I couldn’t resist. Despite hearing about initial software challenges faced by early adopters, I was eager to experience the thrill of driving a sleek BMW.

Fast forward two years, and I find myself eagerly anticipating the end of my lease on a luxury car due to its software woes surpassing even my old Volvo’s reliability. From struggles with the digital key to dysfunctional user profiles, the once promising relationship with my i4 has soured.

A relationship on the rocks

The challenges begin with the basic task of unlocking my car, a feat that has left me stranded in parking lots more times than I care to admit. The digital key’s erratic behavior has led to elaborate workarounds that rival defusing a bomb, making a simple task unnecessarily complicated.

Creating user profiles has been a frustrating ordeal, with the car often prioritizing other drivers’ preferences over mine. The over-engineered system fails to seamlessly adapt to different users, causing constant disruptions.

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The integration of CarPlay has been a rollercoaster ride, with frequent software glitches disrupting the driving experience. The backup camera’s performance in low light conditions and the overheating screen only add to the frustration.

See also  Key Co-founder of Elon Musk's xAI Project Leaves Team

Issues with lights that refuse to turn off and a series of recalls, including safety concerns that posed fire risks, have further soured my relationship with the i4. Despite BMW’s attempts at software updates, the process has been riddled with failures, leaving owners stranded without essential features.

Priced as a premium product, the i4 fails to deliver a seamless user experience comparable to more affordable alternatives. The constant struggle with software malfunctions and safety recalls has tarnished the allure of owning a luxury electric vehicle.

As I bid farewell to my once-beloved i4, I can’t help but feel relieved to part ways with a car that promised so much but delivered so little. The dream of driving into the sunset has been replaced by the reality of navigating a digital nightmare on wheels.

TAGGED: BMW, Breaking, Relationship
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