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Silicon Flash > Blog > Global Market > Can AI turn data centres into green champions?
Global Market

Can AI turn data centres into green champions?

Published April 25, 2025 By Juwan Chacko
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Can AI turn data centres into green champions?
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In celebration of Earth Day, industry leaders from Leaseweb, Node4, AVEVA, and other organizations are highlighting the potential for AI advancements to drive both energy efficiency and sustainability within the tech sector, ultimately leading towards a net zero future.

Earth Day, observed annually on April 22, serves as a global reminder of the importance of environmental protection. As digital demand continues to grow worldwide, the technology industry faces the challenge of balancing business growth with environmental responsibility. It is crucial for organizations to prioritize green decisions and sustainability initiatives in today’s digital age.

Addressing the impact of technological advancements on the environment, the rapid growth of AI has significantly increased the demand for power to support computing needs. Data centers around the world are striving to achieve sustainability targets while meeting the rising demand for power. Terry Storrar, Managing Director at Leaseweb UK, emphasizes the importance of reviewing IT infrastructure, improving efficiencies, and embracing renewable energy sources to reduce energy consumption and comply with industry regulations.

Kate Lincoln, Head of Group Governance at Node4, highlights the significance of internal evaluations and impactful changes to business models. By conducting regular management reviews to assess emissions and explore renewable energy alternatives, organizations can drive significant improvements and engage employees in sustainability efforts.

With energy consumption expected to rise, companies must prioritize energy efficiency and sustainable practices to offset the growing demand for power. Even during challenging economic times, small cost-effective changes can make a significant impact on environmental sustainability. Hugh Scantlebury, CEO and Founder of Aqilla, suggests promoting hybrid working to reduce commuting emissions, encouraging the use of public transport, and transitioning to a paperless office to lower electricity usage and minimize environmental impact.

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While technology may appear to pose challenges to sustainability, it also holds the key to driving efficiency and environmental responsibility. Iju Raj, Executive Vice President of Research & Development at AVEVA, emphasizes the role of AI in enhancing industrial sustainability and efficiency. AI technologies are helping organizations reduce emissions and improve efficiency, ultimately driving the industry towards a net zero future.

In addition to AI, robotics technology offers innovative solutions to support green agendas. Volker Spanier, Head of Manufacturing Solutions at Epson EMEA, discusses the potential for robots to aid in recycling efforts and reduce waste. Sustainable robotics not only benefits the environment but also offers economic advantages by improving productivity and addressing labor shortages.

Technological innovation plays a crucial role in shaping a sustainable future for our planet. By implementing small changes and leveraging AI, robotics, and other advanced technologies, businesses can contribute to environmental sustainability while driving progress towards a greener future. It is essential for organizations across all sectors to prioritize technological innovation and sustainability initiatives to make a positive impact on the planet.

TAGGED: centres, champions, data, green, turn
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