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Silicon Flash > Blog > Global Market > CIOs could improve sustainability with data center purchasing decisions — but don’t
Global Market

CIOs could improve sustainability with data center purchasing decisions — but don’t

Published April 23, 2025 By Juwan Chacko
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CIOs could improve sustainability with data center purchasing decisions — but don’t
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The Influence of CIOs in Driving Environmental Change in Data Centers

When it comes to reducing an organization’s carbon footprint, CIOs and IT purchasing leaders play a crucial role in influencing data center operators, according to experts in the field.

“Customers have a significant impact,” notes Feist from Seagate. “The feedback loop from CIOs is incredibly powerful. Major cloud providers are customer-centric organizations, so they pay attention to feedback and take action accordingly.”

While DataBank has been utilizing renewable energy for several years now, Gerson highlights the importance of customer demand in driving more data center operators to adopt sustainable practices. “If there is a requirement for purchasing renewable power, we are committed to sourcing renewable energy,” she explains.

By leveraging their influence and demanding sustainable practices, CIOs can play a significant role in driving environmental change within the data center industry. This collaboration between customers and data center operators can lead to a more sustainable future for data centers, ultimately benefiting the environment and society as a whole.

See also  AI Cooling Demands Push Data Centers into Deep Water
TAGGED: Center, CIOs, data, decisions, Dont, improve, purchasing, Sustainability
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