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Silicon Flash > Blog > AI > Exploring Atlassian’s Culture of Experimentation: Scaling Agentic AI
AI

Exploring Atlassian’s Culture of Experimentation: Scaling Agentic AI

Published July 9, 2025 By Juwan Chacko
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3 Min Read
Exploring Atlassian’s Culture of Experimentation: Scaling Agentic AI
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Summary:
1. Scaling agentic AI requires clear guidance, the right context, and a culture of experimentation.
2. Atlassian’s President shared insights on empowering employees to build custom agents.
3. Creating a safe environment, supporting team-agent collaboration, and making agent experimentation accessible are key aspects of successful AI implementation.

Article:

Scaling agentic AI goes beyond just having the latest tools – it’s about creating a culture that fosters experimentation, provides clear guidance, and offers the right context. At VentureBeat’s Transform 2025 event, Anu Bharadwaj, the president of Atlassian, shed light on how the company has empowered its employees to build thousands of custom agents to tackle real-world challenges. This approach is rooted in a culture of curiosity, enthusiasm, and continuous experimentation.

Bharadwaj emphasized the importance of moving beyond top-down mandates when it comes to implementing AI. While these mandates may kickstart the process, the real value lies in allowing employees to use AI in their daily work, iterate over time, and adapt the technology to their specific needs. This requires a culture of experimentation where setbacks are seen as opportunities for growth and learning.

Creating a safe environment is crucial for successful AI implementation. Atlassian’s agent-building platform, Rovo Studio, serves as a playground for teams to experiment and build agents. By fostering a psychologically safe environment where failure is accepted as part of the learning process, employees are encouraged to try new things and explore the potential of AI in their work.

Team-agent collaboration is another key aspect of successful AI implementation. Bharadwaj highlighted the importance of humans and agents working together seamlessly. By enabling teams to build their own agents and fostering a collaborative environment, the entire operating system of the company can evolve, leading to more efficient workflows and enhanced productivity.

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Making agent experimentation accessible to employees of all skill levels is essential. Atlassian’s Rovo Studio offers no-code options for building agents, allowing technical and non-technical teams to customize and iterate on their AI workflows. By combining Rovo Studio with their developer platform, Forge, teams gain powerful control over their AI workflows, enabling them to create highly specialized agents tailored to their specific needs.

In conclusion, AI transformation is more than just a technological shift – it’s a fundamental change in the way we work. By creating a culture of openness, sharing knowledge, and encouraging experimentation, companies can successfully navigate the complexities of AI implementation and unlock its full potential in the workplace.

TAGGED: Agentic, Atlassians, Culture, Experimentation, Exploring, Scaling
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