The masterminds behind the beloved card game “Taco vs. Burrito” have made a significant move by selling the game’s assets to PlayMonster, a toy and game company based in Wisconsin. This decision marks the end of a remarkable journey that began with a young boy and his mother brainstorming ideas during their walks to a local coffee shop.
Leslie Pierson, the co-creator of “Taco vs. Burrito,” reflected on the exciting ride they have had with her son Alex, who initially came up with the concept when he was just 7 years old. Now a 15-year-old high school student, Alex played a pivotal role in the game’s development alongside his parents.
Pierson emphasized that their family has always been passionate about games, with Alex showing a keen interest in learning new games and discussing his preferences from a young age. The idea for “Taco vs. Burrito” took shape during their conversations on how to create a unique game, eventually leading to a successful Kickstarter campaign.
Despite Pierson’s background in product development, she credits Alex for the game’s innovative gameplay and the initial Kickstarter success, which saw the game raise $25,000. The game’s popularity soared, particularly on Amazon, where it quickly became a top-ranked choice in the games category.
As the game continued to thrive, Pierson recognized the optimal time to transition out of the business. She acknowledged that the first five years of a venture are crucial for managing growth effectively, and she preferred not to expand the team or create new game versions to sustain sales.
After receiving various offers, Pierson and her family chose to sell the game to PlayMonster, impressed by the company’s vision for the brand and future game iterations. The decision to focus on cash upfront, rather than retaining a long-term stake in the game, allowed them to finalize the deal.
Reflecting on their journey with “Taco vs. Burrito,” Pierson expressed satisfaction in providing families with quality entertainment that fosters meaningful connections away from digital distractions. Board and card games have always been a source of bonding for her family, and she is delighted that their creation brought joy to others.
Looking ahead, Pierson is proud of Alex’s experience in creating something from scratch and believes it has equipped him to pursue future endeavors with confidence. The legacy of “Taco vs. Burrito” serves as a testament to their collaborative effort and creative ingenuity.
