Artificial Intelligence (AI) is revolutionizing the coding landscape, as highlighted by Sanjeev Siotia, CTO of Manhattan Associates, at NRF 2026. The potential of AI to empower retailers with software capabilities without the need for coding expertise opens up a plethora of opportunities. By leveraging AI, retailers can accelerate the development of new applications and website features, enhancing customer experiences and operational efficiency.
1. The Power of AI for Coding
“English is the new coding language,” stated Sanjeev Siotia, emphasizing the transformative impact of AI in the realm of coding during NRF 2026. AI’s capability to facilitate software development without the necessity of coding knowledge presents a wide array of advantages for retailers. The integration of AI can expedite the creation of innovative apps and website functionalities, enabling stores to deliver enhanced experiences for customers and streamline operations for employees.
David Stevens, CTO of Groupe Dynamite, noted the significant shift facilitated by AI, where individuals no longer require coding skills to accomplish tasks; instead, they can prompt the AI for assistance. Many retailers, however, face challenges in initiating their AI journeys. Andy Szanger, director of strategic industries at CDW, highlighted the importance of partnering with trusted experts to navigate this transformation effectively.
READ MORE: Effective data governance is even more crucial as businesses deploy AI.
2. Content Is a Powerful Tool for Boosting the Customer Experience
Retail leaders emphasized the role of media networks in enabling retailers to deliver engaging content to customers across various channels at the NRF expo. This content serves to entertain customers while providing valuable information about products and services. For instance, Dick’s Sporting Goods utilizes immersive content in its House of Sport concept, allowing customers to test sports equipment before purchase. Interactive displays in-store offer customers product information tailored to their interests and preferences.
Michael Budzisz, vice president of in-store creative and innovation at Dick’s Sporting Goods, highlighted the personalized approach taken to meet each customer’s needs within different store sections.
EXPLORE: How retailers are taking the next step in the transition to agentic AI.
3. The Pace of Change Demands Action
With the rapid evolution of the retail landscape, experts at NRF 2026 underscored the urgency for retailers to embrace advanced technologies to stay competitive. AI, in particular, presents a pivotal opportunity for retailers, urging them to kickstart their AI initiatives promptly. Challenges such as identifying optimal AI use cases and executing new projects may arise, but partners like CDW can assist in mapping out AI strategies and initiating pilot programs.
Andrew Cadwell, vice president of strategic enterprise at CDW, emphasized the importance of taking proactive steps in adopting AI, as delay poses risks in the dynamic retail environment.
To learn more about NRF 2026, visit our conference page.
