In Vancouver, Canada, on June 20th, 2025, PU Prime and the Argentina Football Association (AFA) solidified their strategic partnership at a ceremony in Madrid, Spain. The collaboration signifies a shared commitment to excellence, innovation, and performance in the world of football.
The signing event commenced with a meet-and-greet between PU Prime and AFA representatives, followed by the official contract signing and a symbolic shirt exchange. The day included a tour of the Argentina Football Academy Vallecas, showcasing the top-notch facilities nurturing young football talents in Argentina.
During the ceremony, Mr. Daniel Bruce, Managing Director of PU Prime, expressed enthusiasm for the partnership, highlighting the alignment of values between the two organizations. Mr. Leandro Petersen, Chief Commercial and Marketing Officer of AFA, welcomed PU Prime as a valued partner, emphasizing the importance of creating meaningful experiences for football enthusiasts worldwide.
The day concluded with a Q&A session featuring Mr. Javier Saviola, former Argentine footballer, sharing insights on leadership and the significance of global partnerships. The event marks the beginning of a long-term collaboration aimed at inspiring and creating lasting value in the realms of finance and football.
