Artificial intelligence has become a prominent feature in this year’s Super Bowl commercials, showcasing how technology is becoming increasingly integrated into our daily lives. From finding lost pets to entertaining pitches, AI is revolutionizing the way we interact with the world around us.
Remember a time when Clydesdales stole the show, or when a simple “wassup” on the phone brought laughter? Well, those days are long gone, as AI now reigns supreme.
The big game’s commercials are inundated with AI technology, reflecting its growing influence in society. Whether it’s locating a missing pet or addressing concerns about home automation, AI is at the forefront of innovation.
Amazon and Ring, a subsidiary of the tech giant, are leveraging AI in their Super Bowl ads to showcase how their products can make a difference. Ring’s “Search Party” feature, designed to help recover lost pets, has garnered significant attention and is currently ranked as the top pre-game commercial by iSpot.
While AI takes center stage, traditional favorites like Budweiser, Pepsi, and Michelob are also making waves with their commercials. Viewers can anticipate a mix of tech-driven ads and classic favorites as they tune in to the big game.
Here’s a rundown of some notable tech ads from this year’s Super Bowl:
Amazon
- Product: Alexa+
- Star power: Elsa Pataky and Chris Hemsworth
- Pitch: Hemsworth’s skepticism about AI is challenged when Alexa suggests a relaxing massage, highlighting the AI’s positive impact on daily life.
Ring
- Product: Ring’s “Search Party” camera feature
- Star power: Ring founder Jamie Siminoff
- Pitch: AI proves its worth in locating lost pets, surpassing traditional methods like flyers on telephone poles.
T-Mobile
- Product: T-Mobile’s wireless network
- Star power: Backstreet Boys
- Pitch: The boy band extols the benefits of T-Mobile in a catchy rendition of their hit song, “I Want It That Way.”
