In 2025, smartphones have continued to evolve at a rapid pace. The dominance of artificial intelligence in the industry has been evident, with nearly every phone brand incorporating new AI capabilities into their devices. Moreover, the demand for ultra-thin phones has surged with the introduction of innovative models like the iPhone Air. Notably, advancements in camera performance and battery technology have pushed the boundaries of mobile innovation.
However, a truly remarkable smartphone goes beyond these features. To earn the title of the best phone of the year, a device must excel in various aspects such as design, display quality, performance, battery life, and software functionality.
Now, it is time to unveil Tech Advisor’s top pick for the best phone of 2025, along with two exceptional runners-up.
Best New Phone of the Year – Winner: Google Pixel 10 Pro XL
Foundry
Google has achieved a significant milestone with the launch of the Pixel 10 Pro XL. After years of refining the Pixel series, the company has finally delivered its most impressive non-folding phone to date. Despite being one of Google’s most expensive models, the Pixel 10 Pro XL stands out as a truly exceptional device.
What sets it apart? The phone boasts outstanding build quality, remarkable durability, and a sophisticated design that elevates its overall appeal. The 6.8-inch OLED display enhances the viewing experience, providing unparalleled clarity and vibrancy.
Moreover, Google has leveraged its innovative camera technology, featuring a distinctive pill-shaped camera module that delivers exceptional photography capabilities. While the hardware may not be the absolute best in the market, the Pixel 10 Pro XL excels in capturing stunning images effortlessly, thanks to its user-friendly interface and advanced AI features.
The Pixel 10 Pro XL sets a new standard for smartphone excellence.
While not all AI photography features may resonate with every user, the device offers a range of tools to enhance and customize the final output.
Additionally, the Pixel 10 Pro XL boasts impressive battery life, reliable charging capabilities, and the integration of Qi2 technology, allowing for compatibility with a wide range of magnetic accessories, including those designed for Apple’s MagSafe.
Furthermore, the device provides a top-tier software experience, running on the latest Android 16 platform with a guaranteed seven years of software updates.
Despite its premium price tag, the Pixel 10 Pro XL stands out as one of the few flagship phones that truly justifies its cost. In essence, the Pixel 10 Pro XL represents the pinnacle of smartphone innovation in 2025.
Explore our comprehensive review of the Google Pixel 10 Pro XL for more insights.
Best New Phone of the Year – First Runner-Up: Oppo Find X9 Pro
Luke Baker
The Oppo Find X9 Pro stands out as Oppo’s most impressive smartphone to date, setting a new benchmark for camera quality and battery performance. The device excels in capturing stunning images from its array of lenses, including a 50MP main camera, 50MP ultrawide lens, 200MP telephoto lens, and 50MP selfie camera. Additionally, users can enhance the telephoto lens capabilities with an optional teleconverter kit, providing an exceptional 9.8x optical zoom.
Furthermore, the Oppo Find X9 Pro features a massive 7500mAh battery that utilizes cutting-edge silicon-carbon technology to deliver exceptional battery life without compromising on device size. With top-notch performance, intuitive software, a captivating 6.78-inch OLED display, and a premium yet durable design, the Find X9 Pro emerges as a standout choice in the smartphone market, closely trailing behind the Pixel 10 Pro XL.
Delve into our detailed review of the Oppo Find X9 Pro for a deeper understanding of its features and capabilities.
Best New Phone of the Year – Second Runner-Up: Samsung Galaxy S25 Ultra
Luke Baker
Despite offering incremental upgrades from its predecessor, the Samsung Galaxy S25 Ultra remains a top contender in the smartphone market, showcasing excellence in various aspects. The device delivers exceptional performance, features a stunning 6.9-inch display, and houses versatile cameras that cater to diverse photography needs. Notably, the inclusion of the S Pen stylus sets the S25 Ultra apart from its competitors, offering unparalleled capabilities for digital art and note-taking.
While the S25 Ultra may come at a higher price point compared to the Pixel 10 Pro XL and Find X9 Pro, its productivity-focused features make it a compelling choice for users seeking a powerhouse device. Despite its minor shortcomings, the S25 Ultra stands out as a versatile and robust smartphone option worth considering in 2025.
Explore our comprehensive review of the Samsung Galaxy S25 Ultra for a detailed analysis of its key features and performance.
For additional recommendations and insights, check out our complete guide to the best smartphones of 2025. Stay tuned for more updates on the latest winners in the tech industry, including phones, tablets, wearables, and more.
