The European Commission has unveiled a bold new initiative titled “Choose Europe to Start and Scale” with the aim of positioning Europe as the leading destination for startups and scaleups worldwide. This comprehensive strategy focuses on removing barriers, attracting funding, and creating an environment conducive to the growth of innovative tech-driven companies.
Commissioner Ekaterina Zaharieva emphasized the goal of making Europe the premier location for starting and expanding businesses. The strategy is designed to leverage Europe’s creativity, research, and ambition to foster the growth of new companies, create quality jobs, and drive real-world impacts.
The initiative, part of the broader “Choose Europe” campaign, seeks to empower startups and scaleups as key drivers of sustainable growth, innovation, and job creation in Europe. By addressing challenges such as access to funding and navigating regulatory complexities, the strategy aims to support these companies at every stage of their development, from inception to international expansion within the EU.
